My Work

A mix of things I’ve built, written, and experimented with. ✏️

Marketing

Clarity AI

Building Clarity AI to help people spot hidden marketing in what they read online. Clarity analyses language patterns, brand favouritism, article structure, and source credibility to flag content that's not what it seems

Data Analytics

CVitae

CVitae is a web-based application that helps job seekers create resumes and cover letters tailored to specific job descriptions. The tool analyzes the job posting and restructures CV content to better align with ATS systems and recruiter expectations.

Data analytics and Sales funnel

Neel

Neel is an AI-supported lead acquisition tool that scans the PMC database and extracts essential data for lead generation. It also summarises papers. The company that implemented it was able to scan hundreds of papers in minutes

Editorial

Editorial Strategy & Audience Growth

Traffic was flat at a B2B publication; I redesigned the content strategy and wrote 10,000+ bylines across advertorials, brand copy, thought leadership, and journalism; traffic grew 30% year-over-year, reaching hundreds of thousands of readers.

Workflow Automation

Design and implementation of end-to-end automation systems that connect lead acquisition, data processing, business tools, and AI components to reduce manual work and improve operational flow.

Lead Acquisition & Outreach

Creation of conversion-focused landing pages.
Automated capture and validation of inbound leads.
Custom retrieval and scraping tools for prospect collection.
Lead enrichment and filtering based on relevance.
Automated ingestion of leads into CRMs via APIs/webhooks.
Event-driven notifications for outreach actions.
Personalized outbound and follow-up email workflows.

CRM & Notification Workflows

Automation for creating/updating contacts, deals, and pipelines.
Gmail-based outreach with automatic logging.
Webhook-driven notifications for follow-ups and reminders.
Data validation, deduplication, and normalization for clean CRM records.

Reporting & Document Generation

Automated data aggregation from multiple sources.
Scheduled generation of reports and summaries.
Google Sheets automation for formatted reports.
Alerts to stakeholders when reports are ready.

AI Chatbot & Assistant Systems

Custom AI-powered chatbot assistants using Gemini agents.
Context-aware responses grounded in internal data.
Tool-enabled assistants for actions like data lookup or CRM updates.
Retrieval-based workflows to improve reliability.
Escalation logic for edge cases and human handoff.

System Design Principles

Event-Driven

Architecture using webhooks for real-time responsiveness.

Layered & Separated

Clear separation between data ingestion, processing, and action layers.

Reliable & Transparent

Focus on reliability and low-friction user experiences.

Extensible

Designed for extensibility and real-world operational use.

"To accompany the growth of our company, we have to reinforce our prospect efforts toward targeted customer segments, particularly academic researchers. In this approach, we had to generate a very specific database of published authors, matching our fields of application. To this end, Yajush developed a parser to be used on the largest published article database (PubMed), allowing us to generate an exploitable file (CSV) containing information on the authors' contacts and related articles. The parser is made in a way that it is easily deployable, based on API, and allows filtering on various parameters. These combinations of features are essential to customise as much as possible the emails to be sent, and to be very specific in the targeted prospects."