Yajush Gupta
Hi! 👋 I'm a Growth Marketer and Business Journalist specialising in content strategy, automation and data analysis. I help brands turn data into stories and manual processes into things that run themselves. Also love tinkering with tools that make work easier. Based in Paris, always down to connect with anyone building something interesting 🚀.
I've worked with some incredible teams
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5+ Years of Experience
Across editorial, marketing, and data roles.
Global Perspective
Worked with teams in the US, Australia, NZ, and Europe.
Data-Driven Storyteller
Blending analytics with compelling, clear narratives.
Growth Marketer
From high-level strategy to hands-on technical implementation.
AI & Machine Learning
This involves using Python and various libraries to build tools that can extract and summarize information automatically, turning complex documents into clear insights.
Pandas
NumPy
spaCy
Transformers
BeautifulSoup
Selenium
Automation & Workflow Systems
Designing end-to-end systems that connect lead acquisition, data processing, and business tools to reduce manual work and improve operational flow.
APIs
Webhooks
CRM Automation
Data Scraping
Email Workflows
Zapier
Advanced CRM & Sales Tools
Going beyond just collecting leads by using data to understand which connections are most promising ensures that sales and marketing efforts are focused where they matter most.
Salesforce
HubSpot
Zoho CRM
Predictive Lead Scoring
Email Setup & Security
Managing the technical side of email outreach—from server setup to implementing modern security protocols—ensures messages get delivered safely and reliably.
SMTP/IMAP
SPF
DKIM
DMARC
Email Security Best Practices
Productivity & Data Tools
Using a flexible set of tools to organize information, manage projects, and turn raw data into clear, compelling visual stories for presentations and reports.
Notion
Airtable
Figma
Canva
Tableau
Power BI
Featured Work
Marketing
Clarity AI
Building Clarity AI to help people spot hidden marketing in what they read online. Clarity analyses language patterns, brand favouritism, article structure, and source credibility to flag content that's not what it seems
Data Analytics
CVitae
CVitae is a web-based application that helps job seekers create resumes and cover letters tailored to specific job descriptions. The tool analyzes the job posting and restructures CV content to better align with ATS systems and recruiter expectations.
Data analytics and Sales funnel
Neel
Neel is an AI-supported lead acquisition tool that scans the PMC database and extracts essential data for lead generation. It also summarises papers. The company that implemented it was able to scan hundreds of papers in minutes
"To accompany the growth of our company, we have to reinforce our prospect efforts toward targeted customer segments, particularly academic researchers. In this approach, we had to generate a very specific database of published authors, matching our fields of application. To this end, Yajush developed a parser to be used on the largest published article database (PubMed), allowing us to generate an exploitable file (CSV) containing information on the authors' contacts and related articles. The parser is made in a way that it is easily deployable, based on API, and allows filtering on various parameters. These combinations of features are essential to customise as much as possible the emails to be sent, and to be very specific in the targeted prospects."
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